LA Store Glamorizing Prescription Drug Abuse

Kitson, the celebrity favorite fashion store in LA, is under fire for a line of clothing for sale in their stores. The clothing line features the names of prescription drugs on jerseys.

Kitson: Celebrity Sighting

Kitson is a hot spot for celebs. Paparazzi visit the store like its a treasure trove for stars, finding stars like Reese Witherspoon, Taylor Swift, Zac Efron and countless more big-names. The store opened as a single boutique store in 2000. Since then, the popularity of the store has prompted owners to open separate locations tailored to kids and men. Kitson carries over 200 high end brands.

Los angeles street sign

Prescription Drug Line

The clothing line that has brought the store under fire was designed by Brian Lichtenberg. The jerseys feature the names of brand name prescription drugs Xanax, Adderall and Vicodin. These drugs are widely abused and responsible for many deaths. The tag line along with the marketing efforts states, “Just what the doctor ordered.”

When the store was initially put in the spotlight for the new line, they said they would donate part of the profits to the Medicine Abuse Project., partner to the project, has responded to Kitson saying that no direct donation from the profits of the line would be accepted.

Kitson Responds on Facebook

Kitson took to Facebook to respond to the many users who posted to the company’s official page. Here’s what they said on August 26:

Press release: Brian Lichtenberg

Regarding new designer drugs collection…

” I have created a collection of t-shirts that are a parody of pop culture. This particular collection of prescription tee’s is simply a commentary on what I see happening in our society. Call it what you may, but art in all forms is created off of pop culture and the social situations that surround it. A large percentage of Americans are prescribed these drugs by doctors everyday for legitimate reasons . These are not illegal substances. These tee’s are not meant to encourage prescription drug abuse, but if they open the door to a much needed dialogue, as they seem to be doing now, then mission accomplished.”

-Brian Lichtenberg

Prescription Drug Abuse and Our Culture

The line has sparked much debate. From customers who swear never to return to the store again to those who’ve bought shirts already, people are coming out of the woodwork to comment.

It makes sense that this has caused a larger debate than expected. Some people have commented online and in articles that although they don’t support drug abuse, they believe the shirts are an art form. They argue that alcohol use has been a part of clothing, mugs, posters and art for years. Alcohol abuse can cause harm and fatality as well. Debaters on the other side of the table argue that the serious issue of drug abuse should not be promoted, especially through a hip clothing line that young teens often idolize.

No matter what you think about the clothing line, it can be seen that this issue is a hot one. Passionate arguments will continue to arise. This is an issue that needs more attention as we hope to educate people and reduce the number of people who suffer from drug abuse and addiction.

Test Smartly Labs offers reliable drug testing services at locations across the country. Please contact us to learn more about our services.

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5 Comments to “LA Store Glamorizing Prescription Drug Abuse”

  1. Jeff Back 9 September 2013 at 5:28 pm #

    Crazy how people in the spotlight get glamorized for some of the same issues you see everyday from people sitting on the curb of the sidewalk. Not a good thing, the only thing good that should come out of the publicity is showing the bad affects.

  2. Steve Pope 10 September 2013 at 8:52 am #

    I believe there is a difference to making art to make a statement making art to make money. This seems to be walking the line.

  3. Bob Swann 16 September 2013 at 9:14 am #

    Wow, I can’t believe they would promote those prescription drugs like that. Not cool.

  4. Ed Coffey 16 September 2013 at 9:34 am #

    Though Brian Lichtenberg has a right to express himself through the medium of clothing, people who frequent the store have the right to choose not to purchase the product. This will continue to be a gray area as the ongoing battle with prescription drugs rages on.

  5. skills. you often see people at restaurants…

    totally ignoring the people they are with because they are texting.many people are tethered to their mobile devices, asking friends if they should buy this or that, blue or red. is this harming the young person’s ability to grow to independence?…